It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018. The question is, what can you do to get the most out of influencer marketing this year? Will the same tactics from 2017 pay off in 2018?

In this FREE workshop, you will gain a true understanding of influencer marketing and why it matters. Get a grasp on the only way to do influencer marketing. By taking this workshop, you will learn to plan, build, execute, and measure an influencer marketing strategy that integrates with the overall marketing goals of your organization.

Here are your key takeaways:

• The basic tenets of influencer marketing and how it fits within the digital marketing landscape.
• Understanding Influence and how it’s evolved.
• Influencer marketing best practices, tactics, and strategy.
• See top brand examples, case studies, and results.
• Defining your Conversations and Influencer Archetypes
• Gain insight into sophisticated influencer marketing techniques, scaling, and optimizations.