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Email Marketing: Think Email is Dead? Think Again!
July 25, 2018 @ 5:00 pm - 6:30 pmFree
Think email marketing is dead? Well, think again! Email marketing remains the online king for businesses. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.
In our FREE email marketing workshop provides key tools to help you start building your lists and reach out to them effectively. This workshop helps you use tools like MailChimp and Constant Contact, and in addition to helping you build lists and reach out to them, it helps you design customizable opt-in boxes and drive more relevant traffic to your website that turns into subscribers. This is the Ideal workshop for those looking for diverse knowledge around email marketing.
Here’s what you’ll learn:
- Business opportunity: Understanding the business opportunities presented by email marketing
- Tactical breakdown: Full training checklist of different business outputs that can be delivered with email
- Email marketing strategy: Developing an email marketing strategy that resonates with your subscribers and creates substantial user engagement growth
- Permission marketing: Understanding the dynamics of opt-in marketing
- Customer acquisition: Checklist of different acquisition methods available, across multiple channels
- Email design: Best practice guidance on email design and development
- Copywriting checklist: Checklist to up your copywriting game
- And a Email Marketing field guide to help as you navigate this marketing methodology