Where do you start if you want to develop a digital marketing strategy? Or even market your products and services digitally? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan or the know-how to execute a strategy, grow and engage their audiences effectively, or even retain their clients with automated marketing measures.

This FREE digital marketing workshop gives you the key ingredients that form a successful digital marketing strategy and campaign. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

This workshop includes an initial overview on digital marketing strategy, providing you with the tool kit to plan your own digital campaigns. Insight into content strategy and social media strategy planning is also covered. A detailed briefing on email marketing, automation and analytics a core aspect of any digital marketing will be addressed.

Here’s what you’ll learn:

1. Business opportunity: Understanding the business opportunities presented by digital marketing
2. Strategy framework: Clear framework for developing a coherent plan for your digital marketing
3. Goal setting: How to set clear objectives for your digital marketing
4. Content: The role of content in a successful digital marketing strategy
5. Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
6. Planning: Developing a successful social strategy for your brand or client
7. Platform strategy: How to focus your time across social platforms that best fit your business objectives
8. Business opportunity: Understanding the business opportunities presented by email marketing
9. Tactical breakdown: Full training checklist of different business outputs that can be delivered with email
10. The sales funnel: Understanding the role of content to help prospects move down the ‘sales funnel’ and course of actions in funnel stages
11. Google algorithm update: The latest Google algorithm updates and how to train yourself to plan around them
12. SEO 101: Checklist of factors affecting search engine ranking
13. Up-to-date insight: Full review of Google AdWords products and developments
14. Search & display network: A decision-making framework for choosing between the search & display network
15. ROI gain: Understanding the business opportunities presented by CRO
16. Metrics: Training on the top metrics to use to track results