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Social Media 101: Learning the Essentials to Social Marketing

This Event is Currently at Capacity.

June 20, 2018 @ 5:30 pm - 7:00 pm


Raise your social media marketing understanding and strategy by attending our introductory training workshop. This FREE social marketing workshop will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results.

With our social media marketing workshop, you will be able to advance your content strategy and community management practices to get the most return from your social plans; learn about recent platform changes and also find opportunities presented by the latest tools to arrive on the scene. You will leave the day with the ability to apply expert tools and techniques to promote your brand online and plan the course of your social marketing with KPIs and ROI in mind.

Here’s what we’ll be working on:

  1. Planning: Developing a successful social strategy for your brand or client
  2. Integration: How to effectively integrate social activity into your current communication plans
  3. Essential creativity: How to creatively plan social campaigns
  4. Community engagement: How to best engage with your community and manage negative comments
  5. Community growth: Train in proven techniques for organically growing a targeted community across your social platforms
  6. Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
  7. News Feed optimization: How to maximize visibility in your community’s News Feeds
  8. Engagement rate: How to drive high engagement levels and large volumes of comments and likes
  9. Driving social traffic: Proven techniques for growing a targeted audience on your Facebook Page and other social platforms through organic and paid marketing.


June 20, 2018
5:30 pm - 7:00 pm
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Brand Lab Houston


Fig & Olive
5115 Westheimer Rd.
Houston, TX 77056 United States
+ Google Map
(832) 632-6632
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