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Creative Design: Tapping into Visual Marketing and Branding
August 22, 2018 @ 5:00 pm - 6:30 pmFree
This FREE workshop provides a solid foundation in user experience design and testing, from first principles to analysis and insight. You’ll learn practical techniques as well as the theory behind them, preparing you to reap the rewards of a well-designed user experience in your web and digital projects.
User experience (UX) design is at the heart of every successful web development or website optimization project, with a proven ability to drive significant ROI. As a discipline, UX is still evolving rapidly as data-driven insights lead to the creation of new techniques and the tools to apply them. By the end of your training, you’ll be confident in your ability to create a UX design strategy and conduct user experience testing to improve engagement and satisfaction.
Here’s what you’ll learn:
- Business benefits: A detailed overview of how user experience improvements create competitive advantage and increase ROI for your business
- User experience essentials: The fundamental ideas of UX, from users to contexts
- Designing information architecture: Create an effective strategy for structuring and presenting your web content online
- Project management: Proven processes and systems for managing UX projects
- User centered design: How to build a strong user focus into your project plans